Change the habit. Change the planet.
Copywriting
Creative brief:
1. Project Overview:
This campaign is about introducing a reusable water bottle in the UAE and encouraging people to move away from single-use plastic. The idea is to make eco-friendly choices feel simple and part of everyday life.
2. Objective:
The main goal is to get people to notice the brand and start thinking about switching from plastic bottles. We also want to build a habit where people choose to refill instead of constantly buying new bottles.
3. Target Audience:
We are mainly targeting people aged 15 to 35, including students and young professionals. These are people who are always on the go, like going to university, the gym, or hanging out with friends, and they care about trends but are also becoming more aware of environmental issues.
4. Key Message:
“Change the habit. Change the planet!”
5. Tone and Style:
The tone should feel chill, relatable, and modern. It shouldn’t sound too serious or aggressive, but still give a motivating and positive vibe about making better choices.
6. Deliverables:
We will create social media content like Instagram posts, stories, and short videos for TikTok or Reels. We will also design simple posters for campuses and gyms, along with hashtags.
7. Timeline:
In the first week we will focus on brainstorming and planning ideas. The second week will be for creating designs and content, and in the third week we will finalize everything and launch the campaign.
8. Inspiration / References:
We are inspired by simple and clean eco-friendly campaigns that don’t feel forced but still send a strong message in a creative and aesthetic way.
Reflection: Having a creative brief makes things much easier because it gives clear direction before starting. It helps the team stay focused on the same idea and avoids confusion.
Online Advertisment Copy:
How many plastic bottles do you use in a week? It might not seem like a big deal at first, but over time it adds up, and most of it ends up as waste that stays in the environment for years. What feels small and normal in your daily routine can actually create a much bigger impact than you think when you look at it over time.
Now imagine if one small habit could actually make a difference. Something simple that doesn’t require changing your whole lifestyle, just one better choice you repeat every day.
Meet your new everyday essential. A reusable water bottle designed to fit easily into your routine whether you’re heading to university, the gym, work, or just out for the day. It’s simple, practical, and made to last, so you don’t have to keep buying and throwing away plastic bottles again and again. It fits into your life without any effort, but still helps you reduce waste in a meaningful way.
Change the habit. Change the planet.
Because real change doesn’t start with big actions or perfect decisions, it starts with what you do every single day without even thinking about it. And that’s exactly where the difference begins.
#ChangeTheHabit
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